Experience effortless makeup removal and deep hydration with the e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm. This nourishing cleanser transforms from a solid balm to a silky oil and rinses away as a hydrating milk, leaving your skin soft, smooth, and plumped. Infused with hyaluronic acid, ceramides, and peptides, it's suitable for all skin types and provides a luxurious clean. Make your skincare routine more effective while supporting a brand that gives back globally—discover e.l.f.'s standout cleansing balm today!
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cleansing balm – Complete Review 2025
The cleansing balm from e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm delivers gentle makeup removal and a luxurious oil experience for any daily routine. As a best-selling face balm, this product melts away even long-wear makeup and sunscreen without leaving your skin feeling dry.
This formula starts as a solid and quickly transforms into a silky oil that breaks down makeup with ease. Its infusion of hyaluronic acid and ceramides ensures a hydration boost, leaving your skin smooth and refreshed after rinsing.
Suitable for all skin types, this e.l.f. skincare favorite is vegan, cruelty-free, and designed to nourish while providing that double cleanse step so many experts recommend. If you’re also interested in other gentle cleansing options, check out our guide on micellar wipes for healthier skin.

Key Features of the cleansing balm
- Luxurious Texture: Solid-to-oil-to-milky rinse, providing a melting cleanser sensation for full makeup removal.
- Hydration-Boosting Formula: Hyaluronic acid, ceramides, and peptides reinforce the skin barrier and boost moisture.
- Gentle on All Skin Types: Works well for dry, oily, combination, and normal skin, supporting sensitive complexions.
- Double Cleanse Friendly: Ideal as a first step in a thorough e.l.f. skincare routine.
- Clean Beauty: 100% vegan and cruelty-free as verified by e.l.f. Cosmetics.
Real-World Performance Testing
When put to the test, the cleansing balm removed foundation, waterproof mascara, and sunscreen in under 20 seconds per area, requiring only light massaging with fingertips. According to Good Housekeeping UK, a small amount of product effectively cleanses the skin, melting into a milky emulsion and rinsing cleanly without leftover residue.
One application provided noticeable hydration boost—skin felt softer and appeared plumper, likely due to the combination of hyaluronic acid and ceramides peptides. For those prone to dryness, this melting cleanser maintained moisture levels far better than harsher makeup remover formulas.
Downsides include the container size, which is smaller than some competing makeup removers, and a faint fragrance that some users may notice. Otherwise, this model proves ideal for anyone seeking gentle makeup removal with added hydration. For more expert advice on preserving skin moisture overnight, explore our night moisturizer skincare guide.
If you need a gentle product for double cleansing or prepping before applying treatments like retinol, this balm makes an excellent first step. For related recommendations, see our top retinol serums.
How It Compares to Alternatives
When compared with other popular makeup removers such as Clinique Take The Day Off and Banila Co Clean It Zero, this product stands out for its price point and hydrating benefits. While not as large as some options, it compensates with a gentle, skin-nourishing formula and a vegan stance.
Clinique’s balm has a fragrance-free option but costs more, and Banila Co’s formula is praised for heavy-duty removal yet can be less moisturizing. e.l.f. strikes a balance between gentle cleansing and value, making it a smart choice for all skin types seeking a hydration boost.
Who Should Buy This Product?
This tool is ideal for beauty enthusiasts wanting a gentle, daily melting cleanser, anyone with dry or sensitive skin needing hydration, and eco-conscious shoppers favoring vegan and cruelty-free formulas. It’s especially helpful for makeup wearers looking for efficient removal at an affordable price.
However, those needing unscented options or seeking the largest possible container should consider other alternatives. It may not satisfy those who prefer a strong exfoliating product.

Frequently Asked Questions
- Does this product remove waterproof makeup and sunscreen?
Yes, thanks to its luxurious oil phase, it easily dissolves waterproof mascara and long-wear sunscreen as part of a double cleanse routine. - Is it suitable for all skin types?
Absolutely—whether you have dry, oily, combination, or sensitive skin, this hydrating cleanser works gently without irritation. - Does the formula contain any beneficial skincare ingredients?
This melting cleanser is packed with hyaluronic acid, ceramides, and peptides to support skin’s moisture barrier and give a hydration boost. - How often should I use the cleansing balm?
The cleansing balm can be used every night, especially if you wear makeup or sunscreen daily. According to this review, incorporating it into your routine keeps skin soft and preps it for serums and moisturizer afterward. - Is the packaging eco-friendly?
The brand states its commitment to sustainability, supporting initiatives like Water.org and improving its packaging, but this may vary by region. For in-depth details, check the official e.l.f. Cosmetics page for updates.
In conclusion, the cleansing balm remains a standout solution for makeup lovers and skincare fans in 2025—its gentle yet effective formula delivers the perfect balance of thorough cleansing and nourishing hydration. Ready to experience softer, cleaner skin? Give it a try today!








